Catalog Expansion
The streamlined new SKU process allows MXO to easily expand its offerings
Increased Sales
Ensuring accurate stock-on-hand data resulted in an immediate and significant increase in revenue.
Fully Operational
This solution eliminates error-prone manual workloads, freeing up the owner to focus on growth.
Client Profile
MXO is a dynamic and lean Melbourne-based e-commerce business specializing in parts and accessories for heavy motorcycle enthusiasts. The company is a one-man show, run solely by its owner, Brendan. MXO utilizes a high-volume, low-inventory dropshipping model. This model allows the company to offer an extensive catalog of over 500,000 SKUs across its dedicated web store and the eBay marketplace. The entire operation, from inventory to multi-channel sales, is managed through the Maropost e-commerce and order management platform.
Challenges
MXO’s business model relies entirely on the accuracy and timeliness of its inventory data, which is sourced from over 10 different vendors. The existing manual data processing frequently failed, creating a critical operational bottleneck.
Frequent Upload Failures
The process of updating inventory data to Maropost failed frequently, resulting in inaccurate stock-on-hand levels being displayed to customers.
Lost Sales & Customer Dissatisfaction
Inaccurate stock data led to a high volume of unfulfilled orders, causing significant lost sales and damaging customer trust.
Marketplace Reputation Damage
High order cancellation rates caused MXO’s seller rating on eBay to continuously decline. This not only reduced visibility but also resulted in eBay imposing restrictions on the number of SKUs MXO could list.
Operational Inefficiency
Data arrived from vendors on inconsistent schedules and in various formats (email, Dropbox, FTP), placing a heavy manual burden on the owner to validate and process.
Solutions
We designed and implemented a robust, end-to-end automation solution to replace the failing manual processes and build a reliable data pipeline. This solution was engineered to automatically validate, process, and synchronize inventory data, ensuring accuracy across all sales channels.
Automated Data Retrieval
A custom process was created to automatically fetch vendor data from all sources (email attachments, Dropbox folders, and FTP servers), validate the files, and upload the inventory data directly to Maropost via its API.
Dedicated eBay Stock Synchronization
We implemented a separate process to push accurate and validated stock-on-hand quantities from Maropost to eBay, ensuring stock levels consistently match between both channels.
Streamlining New SKUs
The automation process was enhanced to validate and identify new SKUs within the vendor data. This streamlined the listing process for new SKUs, enabling the business to expand its catalog with ease
Automated Replenishment
A process was established to automatically calculate restocking needs, enabling proactive inventory management and significantly reducing “out-of-stock” occurrences.
Results
Implementing this automated solution fundamentally stabilized and scaled MXO’s business, completely transforming its operational reliability and profitability.
30% Increase in Sales
By ensuring accurate on-hand quantity data and dramatically lowering the number of lost sales, revenue saw a significant and immediate increase.
60% Catalog Expansion
The streamlined new SKU process allowed MXO to easily expand its offering from 500,000 to 800,000 SKUs, increasing its market footprint.
Restored Marketplace Reputation
With inventory levels updated regularly and accurately, unfulfilled orders plummeted. This resolved the negative rating issues on eBay, enabling MXO to grow its presence on the platform.
Full Operational Automation
The solution eliminated the manual, error-prone workload, freeing the owner to focus on growth, marketing, and customer service instead of data entry.
Yessylia Violin
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